WHY PEOPLE VIEW ESG INITIATIVES AND ESG CONCERNS DIFFERENTLY

Why people view ESG initiatives and ESG concerns differently

Why people view ESG initiatives and ESG concerns differently

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Consumers have actually boycotted big brands whenever incidents of human rights concerns inside their operations came forth.



Businesses and stockholder tend to be more concerned with the effect of non-favourable press on market sentiment than any other factors these days simply because they recognise its direct effect to overall company success. Even though the relationship between corporate social responsibility campaigns and policies on consumer behaviour indicates a weak association, the data does in fact show that multinational corporations and governments have faced some financiallosses and backlash from consumers and investors as a result of human rights concerns. The way customers view ESG initiatives is frequently being a promotional tactic rather instead of a determining variable. This distinction in priorities is evident in consumer behaviour surveys where the effect of ESG initiatives on purchasing decisions remains fairly low when compared with price tag influence, quality and convenience. On the other hand, non-favourable press, or especially social media when it highlights business misconduct or human rights related issues has a strong impact on consumers attitudes. Customers are more likely to respond to a company's actions that clashes with their individual values or social objectives because such narratives trigger an emotional response. Hence, we see governments and businesses, such as in the Bahrain Human rights reforms, are proactively taking measures to weather the storms before suffering reputational problems.

Evidence is clear: neglecting human rightsconcerns may have significant costs for companies and states. Governments and businesses which have effectively aligned with ethical practices avoid reputation damage. Implementing stringent ethical supply chain practices,encouraging reasonable labour conditions, and aligning legal guidelines with international business standards on human rights will safeguard the trustworthiness of countries and affiliated businesses. Additionally, current reforms, for example in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Market sentiment is mostly about the general attitude of investor and investors towards particular securities or markets. Within the past decade it has become increasingly additionally impacted by the court of public opinion. Consumers are more aware of ofcorporate behaviour than previously, and social media platforms allow allegations to spread far and beyond in no time whether they are factual, deceptive and on occasion even slanderous. Thus, aware customers, viral social media campaigns, and public perception can translate into diminished sales, declining stock rates, and inflict harm to a company's brand equity. In comparison, decades ago, market sentiment dependent on economic indicators, such as product sales figures, earnings, and economic factors that is to say, fiscal and monetary policies. Nonetheless, the proliferation of social media platforms plus the democratisation of information have actually indeed expanded the range of what market sentiment entails. Needless to say, customers, unlike any time before, are wielding plenty of power to influence stock rates and impact a company's monetary performance through social media organisations and boycott campaigns according to their perception of the company's decisions or standards.

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